 There are a number of myths about art careers which may be blocking your progress. Do you believe that:
I call these myths because they are false narratives that can become mental obstacles. If your art career isn’t happening in a linear, orderly way, you think you’re not making any progress. If you don’t have an MFA you imagine that everyone who does is ahead of you, and it’s too late to catch up. And thinking you need a brand and a business plan implies that artists have to turn themselves into someone else, and lose track of their own creative strengths. How art careers actually happen is much more interesting and inspiring. They are organic rather than linear, and happen in unpredictable ways. They develop in stages, growing as you grow, as you experiment and take risks. Age & geographic restrictions have been turned upside down in the wide open virtual art world. Art careers are actually built on relationships with others combined with confidence in yourself and your work. Instead of developing a brand or a business plan, artists need to apply their own creativity to their careers. How do you do this? Start by paying attention to moments of insight. Follow your intuition rather than logic, and use your visual imagination to see what might be possible. Try out “crazy ideas” that occur to you, especially if they build on your strengths. You can create the art career you’ve always wanted, even if it doesn’t yet exist.
~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  If you approach the holiday season with a certain amount of ambivalence, you’re not alone. We feel pressured to make our own real, fractured and complicated families into one Happy Family just in time for the season. We also feel sadness and loss at this time of year, with memories of people and dreams that are no longer part of our lives. Some of us just try to escape it all and stumble into the New Year. Creative people struggle with these ambivalent feelings, since it’s your nature to absorb everything around you, large and small. You seem to have hundreds of tiny magnets just under your skin. Whether you’re overscheduled or feeling lonely, you need a way to navigate the holiday pressures. One method that seems to work is to keep asking yourself: what is the best use of my time right now? I like the question because it makes you stop what you’re doing (or obsessing about not doing), and honor the moment you’re in. You slow down and pay attention to what you are actually thinking and feeling. Surviving the holidays means taking care of yourself. Sometimes the best use of your time is to get organized, to make a list, to plan. At other times it’s to do something necessary but ordinary (get gas, buy milk, take a shower). But often, especially now, the best use of your time is to stop doing. When you stop doing you open up new space around you. If you stay there long enough, you find out what’s really on your mind. Sometimes surprising possibilities begin to bubble up, including a real spirit of joy and gratitude. So, what’s the best use of your time right now? ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  The holiday reminds us to think about what we are grateful for. While it was another challenging year in many ways, we see the art world coming back to life. The Art Fairs are again live (or hybrid) events, museums are hosting new and exciting shows, and galleries are tentatively opening up. We can be grateful for such resilience. In my coaching practice I also see artists persevering, experimenting with new work to extend their range. Artists are putting themselves out there, facing rejection and overcoming difficult circumstances. They are developing confidence as they take more risks. I am grateful to see so many artists making progress in their careers. Think about your own art practice, and take a minute to acknowledge what you are grateful for. Then try to give those gifts back to others. If you’re grateful to be part of a community of artists, invite new people in. If you’re grateful for special resources or opportunities, let others know how you found them. If you have struggled to stay positive, be honest about your own doubts and how you manage to keep going. A spirit of generosity expands the circle of gratitude. At this time of year people who want to give back volunteer at soup kitchens and shelters, but sometimes forget to pay attention to those closer to home. Tell those you care about what you’re grateful for, and give specific examples. When you ask them to share the same thoughts in return, you deepen the conversation. It is sometimes hard to be thankful when we look at the fractured world around us. Choosing to make art in the face of intractable social and political problems is always an act of courage. Remember to be grateful for your own creativity. ~ Mary
Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  The New Museum’s 2021 Triennial, “Soft Water Hard Stone” includes 40 international artists (and collectives), a broad selection brought together across race, gender, and culture, taking its own diversity for granted. These artists break down boundaries, as they combine industrial and organic materials; they collapse the distinction between fine art and craft; they echo the surrealists by basing works on “ready-made” found objects. The show’s title is based on the Brazilian proverb, “soft water on hard stone hits until it bores a hole.” Focused on forms of resistance, the exhibition’s politics are subtle. Meanings are grounded in the forms and materials and (sometimes) the titles of the works themselves. As the curators comment: “politics are embedded rather than exposed.” The works are complex, multi-layered, personal, and slow to reveal their meanings. Here are two examples of how these artists work. In “Nothing Further Beyond,” the Turkish artist Hera Buyuktasryan layers cleanly sliced pieces of carpet to create what looks like a showroom full of remnants. The artist, based in Istanbul, has said that carpeting creates a border between us and the coldness of the earth. Her stacked carpets look like bases of classical columns from the city’s ancient ruins, evoking layers of history and suggesting that borders themselves are really a fiction. The Greek artist Iris Touliatou uses abandoned lighting fixtures she finds in offices in Athens. Her title, “Still Not Over You” suggests a powerful personal inspiration for the work, yet it looks like a minimalist sculpture. The light bulbs go on and off, so while the work seems to be dying it keeps sparking back to life. The metaphor applies to both the exhibition’s theme and her own regrets. Throughout this remarkable exhibition artists mine their personal experiences to examine contemporary issues. ~ Mary
Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  How do you find enough time for your art practice? Our lives are filled with demands, pressures, and commitments to others that seem more important than our own good intentions. We all get lost in the everyday. For artists this dilemma is especially powerful, because people think you don’t have a “real job” so you must have lots of extra time to volunteer for worthy projects. Then you internalize their assumptions and say YES to everything but your own practice. Over time you lose track of your artist self. We know that making art requires time and space and mental freedom. You often need to “waste” time being creative, since the process of making art sometimes looks a lot like doing nothing. You play with materials, you reorganize your studio, you stare out the window as you think about ideas for new work. If you allow yourself this freedom you will eventually find your way forward. Making art requires patience and commitment. After failures and disappointments, you need time to recover. You begin, and then you begin again, as you grow and develop. But to sustain this creative freedom, you also need its opposite: structure and organization. Think of your art practice as your real job. Show up every day. Put in the time even when you don’t want to. Have a plan for the week. Create a list of goals and keep it visible. Establish rules for your workplace as though it were a regular business. Maybe you don’t allow cell phones, or you cannot take private calls until lunchtime. Don’t be a mean boss to yourself, but develop working rules and structures that help you stay focused. These are the left brain skills that right brained people need. ~ Mary
Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  Nature is the source of my favorite metaphors for how artists develop. If you’ve ever tried to cultivate a garden, or even keep pots on a windowsill alive, you know that growing things is a slow and often invisible process. It takes patience and thoughtful care. You plant bulbs in the Fall and then stare at that empty dirt forever before the first tiny signs of life appear. Every artist’s career has those moments of staring at the dirt. There are seasons and cycles and long fallow periods in nature’s growing process. It isn’t predictable, but you have to pay attention to what growing things need. You move a pot into the sun, you add water or special nutrients, and sometimes you repot a plant that has outgrown its container. Ask yourself, “what do I need in order to thrive?” Especially when you are stuck, or at a plateau, imagine yourself lacking basic nutrients like food, water, or sun. You might need more space or time or greater support from your community. You might need to build confidence in yourself and your work. You might need to learn new skills. In order to grow, you also have to let things go. Flowering plants have to be pruned in order to bloom again. Gardeners cut off dead branches, they “deadhead” empty pods which divert energy away from new growth. Are you pouring resources and time into activities that no longer produce results? Plants in pots can stop growing when their container becomes too small. Maybe your art practice is ready to grow larger, to push outside the boundaries or restrictions you’ve imposed. Nature’s cycle of renewal is full of hope, and reminds us to look for the first green shoots of new growth. ~ Mary
Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  Planet Earth Screwed: Overheated. (Courtesy of Phyllis Thelen) I just attended a solo exhibition of new work by the artist Phyllis Thelen, who turned 95 this year. While she has been an exhibiting artist all her life, her first solo museum show happened at the age of 87 and her first retrospective came at the age of 94. She keeps making new work that extends and deepens her central theme: “defending, protecting, and celebrating nature.” Thelen’s success provides a useful reminder for the many mid-career artists who wonder if it too late to find their place, too late to become known or to achieve their goals as an artist. Making art can last you a lifetime, but it happens gradually, in stages, and moving forward takes incredible persistence and resilience. It also means thinking about the overall shape of your career. There are times when you need to get ready, to prepare yourself for visibility. You get better at presenting your work, talking about it, and writing about it. There are times when you need to grow your skills and knowledge. As a result of the pandemic the online courses for artists available now are remarkably diverse in terms of subject matter and quality. You can take advantage of all these offerings. There are times when you need to build your confidence. To keep growing you have to experiment and take risks with your work, and you also face your own fears of failure and fears of success. You can create a supportive community to help you navigate these difficult challenges, so you don’t feel so alone. At nearly every stage of your career, you have to become more comfortable being uncomfortable in order to grow. We can look to our elder artists to see if the struggle is worth it. ~ Mary
Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  What does it mean to live a life with art at its center? This question comes from a remarkable retrospective of the abstract painter Joan Mitchell’s work at the San Francisco Museum of Modern Art. Katy Siegel, co-curator of the exhibition, describes Mitchell as “a woman who managed to make art the center of her life and refused to let anyone tell her what being a woman meant.” In order to create a full life with art at its center, Mitchell needed to expand the center itself. She incorporated into her art many different sources of inspiration: poetry, music, landscape, urban environments, her natural surroundings, as well as the influence of the iconic painters Cezanne, Van Gogh, and Matisse. She expanded the center by deepening the purpose of her art, demonstrating how painting could simultaneously express physical experience and complex emotions. To live with art at the center of your life takes courage and passion and confidence. In order to make your art center larger, you may have to experiment, to take more risks with your work. If putting art at the center means claiming a larger place in the art world, reach out to mentors for feedback and advice. Build your community of supporters so that you have the confidence to grow. To make art the center of your life you might also have to shift the center. Mitchell needed to move to France in order to free herself from the limitations of the New York art world. Shifting the center may also mean rethinking your own purpose, your media and materials. You may decide to combine the different parts of your art practice, or explore entirely new directions. What steps can you take now to put art at the center of your life? ~ Mary
Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  Women artists think they need to do everything and do everything well. You take on the troubles of friends and family and rarely say no to a request for help. Even though you are committed to your art practice you let others’ needs replace your own. We know that artists require space and time and freedom. Yet the painters Elizabeth Murray and Kara Walker were able to have children as well as remarkable art careers. Agnes Martin eventually had to retreat into her singular self in order to produce great art. These artists teach us that there is no one model for combining creativity with a full personal life. Be clear with yourself about your needs, and own them without apology. Let the people in your life know what you’re trying to accomplish, and then talk with them honestly about the support you need. Start making conscious choices about how you manage your time. An artist I know recently decided to hide her cell phone in the garage for long periods every day so that it didn’t constantly distract her. Another decided to “unsubscribe” to a number of commitments that no longer made sense to him. Sometimes your choices are symbolic. A young artist in Vermont, eight months pregnant with her first child, set up a corner of her living room as a new studio space, even though it would be months before she was ready to work there. Her choice gave her a daily visual reminder of the future she intended to create. To shape a life and career as an artist means that you sometimes have to say no to other demands, even though you may disappoint people you care about. Be consistent, be clear, be kind, then let go of the guilt and claim yourself. ~ Mary
Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  I recently had the opportunity to teach a career skills workshop for artists at Larkin Street Youth Services in San Francisco. This remarkable organization offers support and educational resources for recently homeless young people. Their mission incorporates the Dalai Lama’s maxim: “When educating the minds of our youth, we must not forget to educate their hearts.”
The workshop took place in their collective art studio, an environment created to support these young artists, who were mostly musicians. The studio was warm and welcoming, filled with comfortable chairs and couches, cubbyhole lockers for each person’s valuables, sophisticated electronic keyboards, musical instruments, computers and many snacks. The studio provided a physically, emotionally and mentally nurturing place where these artists could grow. It gave the recently homeless a home for their art practice. During the workshop we focused on a checklist of career skills for creative people, but it seemed to me that they already had what many artists need. They worked in an environment that surrounded them with the knowledge that they mattered. They could believe in themselves as artists while they worked on their art, protected from the chaos of the streets. The mind and the heart are interwoven in all of us, but this is especially true of creative people. If you are fortunate enough to have your own studio, make sure that it nurtures you. Even if your art space is just a corner of a bedroom or part of a garage, it should surround you with a sense of privacy and calm, safety and support. Organize it so that you bring everything you need together in one place, and make it a place you want to be. Your art space is an extension of your artist self, the foundation for your practice. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  Many excellent artists get stuck because they doubt themselves and their work. Overwhelmed by the competition, they think that everyone else is more accomplished and that success comes through luck or by some magic formula. I listen to their worries every day: “but I don’t have an art degree . . . I don’t know anyone in the art world . . . my work doesn’t fit current trends.”
While honest doubts will get you further than a raging ego, remember that your belief in yourself is both a powerful strength and a necessary first step in an art career. Gender roles have created two familiar stereotypes. Many women artists keep apologizing for their work, while their male counterparts never pause in their self-promotion long enough to listen to feedback. Both extremes get in the way of building real confidence. Confidence is grounded in an active, consistent art practice. You cannot believe in your work unless you are doing it, unless you are immersed in it every day or every week. Being deeply involved in art making is the foundation for everything else. The next step is to take your work out of hiding and let it breathe in the world. This might mean entering your work in juried shows, or inviting people for a studio visit, or sharing new work with artist friends. Choose whatever feels like a safe place for you, and welcome the views of others you trust. Objective feedback helps you understand your own art: its strengths and areas for growth. Never apologize for your work, for your effort, for the fact that you are an artist. Instead of discounting the praise you receive, accept it gracefully, as something you deserve. Practice talking confidently about your work and soon you’ll convince yourself. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  Most artists are sensitive people, attune to emotions and perceptions that others miss. You see more, you feel more, you absorb more of the vibrations around you. Such permeable boundaries make you a better artist, but may also keep you stuck in your art career. You listen to negative voices in your head instead of saying what’s on your mind.
Your own sensitivity makes you exaggerate the risks of speaking up. Remember, people don’t actually know what you need unless you tell them, and you cannot predict their response. Relationships break down around communication issues all the time, and the same thing can happen to an art career. Instead of imagining difficulties, speak up and start a conversation. If you’re not satisfied with your gallery’s efforts, stop worrying and talk to the owner. When you’ve been unhappy with your critique group for years, start suggesting how the group might be improved. Instead of envying the successful artists in your network, talk to those who might help you take the next steps in your own career. When the voices in your head become worries that are holding you back, turn them into conversations with real people. Plan what you want to say, be ready to listen, and don’t give up too soon. When you speak up and ask for what you need, you don’t always get what you want. People say no, or not right now, or ignore your request. Funny thing, though, you feel relief when you speak up. You finally “get it off your mind” so that you can let go and move on to other possibilities. The more you practice speaking up for yourself, the easier it gets. Remember, your voice as an artist includes your actual voice, asking for what you need and deserve. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  As the art world begins to open up again, it is time to think about your place within it.
If that suggestion makes you squirm, you are not alone. The introverts among us may be bidding a sad farewell to 2020, when it was possible to hide out without apology. The artist Nancy Nichols calls this phenomenon “pandemic withdrawal” and I think it is a real thing. If you have put your art career on hold in the last year, use this transition to consider the doors you might be ready to open, both within yourself and out into the world. I like the image of a swinging door because it moves in two directions. When you open doors within yourself you create momentum that can help you break free. Internal doors can be the hardest to open, because your personal demons lurk behind them. Sometimes you find resentments and insecurities behind the door. Sometimes there are discouraging voices from the past, or even real trauma. Always there are fears—fears of success and fears of failure. Closed doors are most frightening because they represent the unknown. Gently push that door open and see what you find. Give your fears a name and even a face, so that you can stare them down. You may be surprised to discover that you’re stronger, more resilient now and ready to take risks. Let the rhythm of the swinging door move you out. You already know the steps you want to take, since they are alive in your mind or written on notes that you’ve kept for years. Gradually leave your nest and make your way into the new art world, which has never been so diverse and dynamic, so open to new ideas and new voices, like your own. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  I am hearing from artists concerned about the current focus on social and political art, often by artists of color. Since their own work doesn’t fit the trend, they feel that it isn’t fair.
There is a strange assumption here, as well as some historical amnesia. The art world isn’t fair now, and never was. It reflects and responds to contemporary issues, especially during volatile times. For example, art about the pandemic is now making its way into galleries and museums. If you think the art world used to be fair, remember that women artists were ignored or marginalized for decades, seen as less important than their male colleagues. Similarly, many excellent artists of color received no attention until recent political events made their work suddenly relevant. A similar shift happened in the 1970s in academia. As a result of the women’s rights movement, white males with Ph.D.s from Ivy League universities suddenly began to lose jobs to equally well-qualified women. These men were outraged and claimed that it wasn’t “fair.” Their shock was real, since it was the first time they had experienced what it felt like to be marginalized. When you start to feel such resentments, dig deeper into the lives of artists who are currently receiving so much attention. They have always been there. While Amy Sherald’s portrait of Michele Obama catapulted her to fame in 2018, she had been making remarkable portraits of Black Americans for two decades. She paid her dues, showing her work at the Baltimore City Hall and alternative art spaces, waiting tables to support herself until she was 38. Sherald is now represented by Hauser & Wirth. So, if you are feeling invisible now, don’t give up. Let these wonderful artists encourage you and give you hope. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  Artists have difficulty evaluating their own work. They often ask, is my work good enough for a gallery? Is it good enough for a museum? How do I know?
This question cannot be answered in the abstract, since a specific gallery or museum would have to look at your work and consider it from their own point of view. But asking, "is my art good enough?" may help you see the relationship between your intentions and the art you are creating. Think about what you say when people ask you to describe your work. Do you talk about the ideas that inspired it, the emotions behind it, the aesthetic problems or social issues you address? You may not be articulate, but you do have a sense of what your work is all about. Then evaluate your bodies of work to see how well the art reveals your intentions. Would a viewer be able to see or sense what you’re trying to say, without the need for words? In a portrait, for example, how well does the spirit of your subject shine through? In a realistic landscape, does it seem as though we could enter the painting and walk along that path? Does your abstract sculpture reflect or challenge our notions of what the human body looks like? In a study of color and light, do we see the world through a different lens? Does your work comment on, deepen or change our perceptions of ordinary reality? Your work is "good enough" when it expresses your intentions, and reveals them to others without the need for explanations. Your work is ready when it speaks clearly in your own voice, and says what you want to say. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  What does it mean for an artist to present “a coherent body of work?” The phrase usually comes up in a traditional gallery setting, where people expect an artist’s work to fill a room, and be clearly recognizable as the work of one person.
How do you know if your work is coherent? The whole idea might seem like a narrow straightjacket, where you are condemned to keep on doing what you’ve been doing, forever. In fact, coherence is a larger and more generative concept. It means that the parts of your work fit together in a natural way, unified by a consistent vision, style, or subject matter. If you’re an emerging artist, don’t think of coherence as a goal. Trust in your own creativity, and let yourself experiment and grow. Play with new ideas and new materials. After you have a substantial body of work, step back and try to see it as a whole, from a distance. Your work might be about a larger subject, like the natural world or personal identity or immigration. Your work’s coherence might be provided though a consistent technique: how you use color and composition, or the play of light and shadow. Coherence may come in the form of a political or social theme, or an aesthetic idea, or even the use of an unusual material. When looking at your art, ask yourself: how did my new work grow out of the old? Is it a departure or a reaction to what went before? Even if you reject some older works as failures, consider the possibility that they were early versions of current successes. As you look for your own fingerprints you will begin to see how your work has grown, and how it all fits together. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  When artists are stuck, I often ask: “what do you need?” This question can be answered quickly (“more time!” “more money!”) but if you let yourself go deeper you may be surprised to discover that you need to find another way to nurture your creative spirit. You need to create negative space.
Many artists seek inspiration by looking at art online. They spend hours following other artists on Instagram. They take advice from people (like me) and attend virtual art fairs or virtual gallery and museum shows. But when you are struggling to find your own voice, this kind of research can backfire. You imagine that everyone else is more confident or successful than you are. Everyone else is creating art that is socially or politically relevant, so you think your art doesn’t matter. Gradually you begin to lose touch with your own best instincts. So when you’re struggling to create, build in negative space. Allow empty or blank areas between your busy daily life and your art practice. Make a real transition, instead of thinking you can flip a switch. Give yourself not just time but also the mental and emotional space to work. Shut off the noise from the internet and the TV. Stop filling up your art time with other artists and “art activities” and seek your own silence. Allow yourself to touch your materials and tools, without a plan in mind. Be patient and present in your own art space. Look at your work, certainly, but let yourself slowly discover what is inside you. Sometimes you must first get comfortable with a blank canvas or an empty wall. Get comfortable with doing nothing for awhile. Negative space is the seemingly empty space between things. It allows your next inspiration to come. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  It has never been more important to understand how your audience searches for your art. Many years ago I discovered that creative people were searching for “life coaching“ because they didn’t know that there were career coaches for artists. When I changed my website to include “career & life coaching” for artists, my business expanded quickly.
Try this test. Think about your ideal customer (who doesn’t know your name), and search as they would for your kind of art. Use search terms that describe your category, such as “Wyoming landscape art” or “botanical prints.” Look at the first few pages of the google listings to see where your website appears. Don’t be surprised if you are invisible. This usually means that you need to have better SEO (search engine optimization) built into your website. First, create links to organizations you belong to. For example, if you are a portrait artist, include a link to the Portrait Society of America; if you are a landscape painter, link to Oil Painters of America. If you sell on Etsy, be sure to provide a link to your Etsy site. These links to larger organizations will make you more visible. You’ll also want to include appropriate key words and phrases into the language you use to describe yourself and your work. If you are trying to sell those botanical prints, you might say that you have “affordable botanical prints for sale.” That’s what someone might search for. If you need help discovering how people are searching for art now, you can use one of the free keyword research tools, such as SEMRush. These are just first steps. Talk to your technical support person about how to build search terms into the overall structure of your site. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  Crypto Art is the new new thing in the digital art world. It came from the realm of finance, where bitcoins rule. Recently works by the digital artist Beeple sold for 69.3 million in an online auction at Christie’s. A headline in last Sunday’s New York Times tells us why this all started during a pandemic: “Bored Rich People Spend Money.”
So what is Crypto Art? While a digital image might be viewed as a jpeg, it becomes crypto art when assigned an NFT, which stands for non-fungible token. These tokens are not the art itself, but a recorded certificate of who owns it. It is as though you spent millions of dollars and all you got was the receipt (I can see the T-shirt now). NFTs can be bought and sold in new digital marketplaces modeled on traditional art venues. There are crypto art galleries (called gateways), a Museum of Crypto Art, a Museum of NFT Art, and even a CryptoArt Magazine. The first Crypto Art Exhibition will happen in Beijing at the end of March. Nifty Gateway, where Beeple sells his art, considers itself “The Premier Marketplace for Rare Digital Artwork.” This branding combines the language of nostalgia (“nifty” is a word you might hear from an old guy in a hardware store) with the terminology of the high-end collectibles market. The term “rare digital artwork” is an oxymoron for the ages. Beeple’s art career also builds the new upon the old. The works he is now selling as Crypto Art are part of a digital series called “Everydays” that he has been creating (every day) since 2007. The quality and originality of the work reveal a remarkable artist dedicated to his craft and making serious money in the brave new world of art. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  As a Career & Life Coach for Artists, I’m often asked: What is coaching for creative people all about? How does it work? How can coaching help? What skills do artists need to bring to the coaching relationship?
Sometimes artists begin the coaching process with clear goals, but often need help figuring out where they want to go and how to get there. Be honest with your coach in describing your hopes and dreams and doubts. Be patient with yourself as you discover your path. During the coaching process artists learn new skills and develop new habits. Sometimes this means learning “left brain skills” like planning, organizing, and managing time. Artists who want to get better at marketing need old fashioned skills like talking and writing about their work, but also need to create an effective “digital presence” in the virtual art world. Established artists often have to think bigger in order to reach the next level in their careers. Coaching is a structure of accountability. During each session you’ll identify a series of small steps to take before you meet again. Coaching works because you have a partner, an experienced professional who supports you and cares about your progress. It might take a few weeks or months, but you’ll begin to find new ways of thinking about your art practice and career. Coaching helps you understand that you’re not alone. You’ll find out that you’re not the only artist who is technologically challenged, or hesitant to ask for help from their network, or confused about how to navigate the opportunities available now. A good coach listens more than they talk. They ask good questions. They help you think. The process is working when you begin to discover what you always knew. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  People are now saying that 2020 was a “catalyst for digital innovation” in the art world. One example of this is 8-bridges, a new platform designed to promote a vibrant gallery scene in the San Francisco Bay Area.
“Missions and Ambitions,” their recent virtual event, featured well-known San Francisco galleries, auction houses, and museum curators talking to each other. There is much to learn from these conversations, but what strikes me is how they combine the new and the old. While the platform is digital, it is based on a network of relationships established over two decades. These San Francisco art leaders and artists know each other because they have grown up together. If you look back to the early 2000s, these now-famous galleries were just starting out. The artists they show had recently graduated from Bay Area art institutions, like CCA, the SF Art Institute, Mills College, etc. Moreover, many were recipients or at least finalists for SF-MOMA’s prestigious SECA Award. These privileged beginnings demonstrate the power of institutional support for artists. Yet it is important to remember that the quality of the art itself has made these artists’ careers last over time. As Claudia Altman-Siegel explains it, artists are strong when they are “reporting from a specific place” and yet the art itself is able to stand on its own. While place sometimes means geography, the meaning here is that an artist’s work comes from an idea, a point of view, a story that needs to be told. And their art fully incorporates and expresses it. Use this lens to consider your own work. What is the place you come from? How would you describe it? Does your art express that place so fully that it lives on its own? ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  In my last blog post I suggested that the arrival of a new year gave artists the opportunity to find new ways of working. This often means building structure into your art practice.
This is a challenge because most systems of organization feel alien to artists. It is difficult to fit a creative life into a spreadsheet. If linear processes tend to paralyze you, try to find another way to get organized. Instead of making a list, choose a mantra. This is a word or phrase, and sometimes an image, that guides your behavior through the ups and downs of a day or a week. My own mantra right now is: “Shape the Day, Every Day” These five words are on post-its all over my house and on my screens. Every morning my mantra asks me to think about the overall shape of my day. When I am stuck, I return to this advice. Sometimes “shape the day” means doing all the hard work first. On other days it means finding inspiration before I begin. The phrase reminds me that I am in charge of how my day unfolds, no matter what is going on in the world or in my own life. How you shape your day depends on your commitments, of course. You have responsibilities to others, as well as regular work time. But when you put yourself in charge of shaping the day, you acknowledge your own needs. You may need comfort, stimulation, or connection, or simply time for yourself. Borrow my mantra or find a phrase that inspires you. Keep it visible in your studio or other workspace. After a few weeks, look back to discover what has changed in the rhythm of your days. Welcome to the New Year! ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  Always a planner, I’m looking ahead to the New Year now and helping artists set goals for 2021. After such a chaotic year, it makes sense to build some structure and planning into your creative life.
A good goal stretches you because it helps you figure out what you really want. For example, if you have a strong resume and a coherent body of work, your goal might be to have a solo show at a museum. Articulating that goal clarifies your intentions and makes you think: “how will I do that?” By outlining the steps that will help you reach your goal, you put yourself in motion. You might start to research local and regional museums to find those whose mission and purpose align with your work. You’ll see whether they have submission guidelines on their websites. If not, you’ll go to their staff listing and find the name of an exhibitions coordinator or curator whom you could write or call with questions. But maybe you’re not far along in your career. Your primary goal for 2021 might be to develop a coherent body of work. Again the challenge is to figure out the steps you need to take in order to make that happen. You might decide to identify and remove obstacles that prevent you from spending more time on your art. You might need to say NO to less important commitments that drain your energy. You might want to get objective feedback on your work from people you trust. Try to understand what has to change in your daily life in order for your art to grow. Most important, don’t hide your goals in a folder on your desktop. Write them down and keep them visible in your creative space. Happy New Year! ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  If you haven’t visited an art fair lately, you have another opportunity this week. UNTITLED, ART Miami Beach will be held from December 2 through December 6, 2020. Since it happens both live and online, it’s called a hybrid art fair.
UNTITLED, ART includes not just galleries but also artist-run exhibition spaces and nonprofit art organizations. Their list is fully international, including galleries in Cape Town, Buenos Aires, London, and Johannesburg, plus U.S. venues in Los Angeles, New York, and Dallas. Use your visit to learn about what’s going on in the Big Art World. There are live-streamed panels where collectors, curators, museum directors and art advisors discuss trends. You can visit gallery viewing rooms and ask questions of the exhibitors. Since the primary purpose of the fair is to sell art, you will be able to see prices for a wide range of art. For an emerging artist, the fair provides an introduction to how the top tier of the art world operates. Pick several galleries and nonprofit spaces that appeal to you and get to know them. Go to their websites to see the artists they represent, and then focus on the artists they feature at the fair. For artists who inspire you, look at their resumes to see how they got where they are today. What can you learn about your own career path? Use this opportunity to expand your world. You can attend special events, such as those featuring contemporary Caribbean artists or learn about opportunities such as the Artists in Residence program in the Everglades. You don’t have to wait for the art world to “open up.” Get used to the hybrid model, where art events happen both online and in person, as this seems to be our future. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards  As the Thanksgiving holiday approaches, it is time to consider our lives and ask ourselves: “what am I grateful for?”
It has been a very difficult year for everyone, but artists have been challenged in unique ways. The art world has gone virtual, many opportunities have been put on hold, and the uncertain economy has put creative organizations at risk. It may be hard to feel grateful right now. You have to find a way to let go of frustrations and acknowledge what is still positive or at least hopeful in your world. Believe it or not, there is a field of study called the Science of Gratitude. Researchers say that expressing your gratitude can make you happier. When you express gratitude you pass on positive thoughts and feelings to create what I call a circle of gratitude. You might be grateful for the people who have helped you get through difficult times. You might be grateful for groups or organizations that offered resources to keep you going. You might be grateful for your own strengths and talents. Think of what you are genuinely grateful for, and then put those feelings into words. Say it out loud or write it down. Give specific examples. First make it clear to yourself what you are grateful for, and then see what your examples have in common. For example, I’m grateful for:
After you discover what you are grateful for, find a way to tell the person or organization or even yourself. Pay it forward to inspire others to do the same. You are creating a circle of gratitude that nurtures and sustains itself. ~ Mary Mary Edwards, Ph.D Career & Life Coach for Artists “Left Brain Skills for Right Brained People” Instagram: coachingforartists.maryedwards |