I used to own a set of eight crystal wine glasses. They were simple and lightweight, nicely proportioned and even fit in the dishwasher. Everybody said they were perfect. Over the years one broke, and then another, and now I have one left. While I don’t object to solitary wine drinking, I had to find more. Sadly I discovered that they are no longer made.
When you have an image in your mind of how it should be, it’s hard to accept another version. Artists are constantly asked to embrace new models of making, showing, buying and selling art. If you’re having trouble adjusting to this, you are not alone. The art market has become so diverse and dynamic that it is hard to know where you fit. I work with artists who are marketing (and selling) their work through traditional and online galleries, through social media, in art fairs and festivals, on home décor sites, on their websites and in their studios.
Since there is no single solution, find what works for you. If you’re an introvert, and computer savvy, consider the online art market. Last year online art sales totaled 13.3 billion. Look for online galleries in your medium (search “best platforms to showcase and sell” painting, drawing, photography, etc.). Find one that appeals to you, and dig into the details.
If you hate being online and consider social media a scary time suck, you’ll have to pound the pavement. Visit every possible art venue in your town or region. Show up at local shows, visit local museums. If you live in a remote area, get in your car and drive to a bigger city. Talk to everyone you know to get their recommendations.
Me? I searched online and on foot, and found excellent wine glasses, perfect 2.0.
Mary Edwards, Ph.D
Career & Life Coach for Artists
“Left Brain Skills for Right Brained People”
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As an artist coach, I bring a unique combination of business knowledge, art world experience, and professional coaching skill to my practice.