The noise out there in the art world can be deafening. You struggle to find the space and time and silence to be a maker, yet you are bombarded by suggestions about what else you should be doing. Listen to this podcast, sign up for this newsletter, join this group, sell your work HERE! How do you respond?
First, don’t try to do everything, everywhere, all at once. We know that making art is a right brain process, while marketing requires many left brain tasks. When you try to do both at once, it can create a whiplash effect. Instead of multi-tasking, it’s better to schedule days for art, and other days for marketing and administration. If you can’t do that, at least give yourself big breaks between the two.
It is also helpful to think of your career as happening in stages, or seasons, each with its priorities.
When you’re developing a new body of work, let yourself go deep into the creative process, and stay there for as long as it takes. Press the mute button on everything else.
When you are ready, consider how you want your work to be visible. If you’re just starting out, consider opportunities close to home. You’ll learn more when you’re able to show up in person for events, and you’ll connect with your community.
If you want to be visible online, focus your energy on one platform or online gallery at a time. Keep your profile and work samples current. Post regularly, follow other artists, galleries and museums, liking and commenting on what you see.
Finally, try to eliminate the noise in your daily life. Let go of activities that fragment your time, so that you can focus on what matters most to you now.
Mary Edwards, Ph.D
Career & Life Coach for Artists
“Left Brain Skills for Right Brained People”
As an artist coach, I bring a unique combination of business knowledge, art world experience, and professional coaching skill to my practice.