If you’ve been trying and failing to keep up with the Crypto Art craze, it might be time to let yourself off the hook. Tech tycoons wandering in the metaverse have suddenly discovered that there’s real art you can buy and live with in your own home. It might even bring you joy.
The New York Times recently reported that these tech billionaires found their way to the Miami Art Fair in December and fell in love with “physical art collecting.” While they had only bought digital tokens of art (NFTs) before, they purchased real art that artists make. That development brings me joy.
NFTs became a thing during the early days of the pandemic, when we were all stuck on screens. Investors could buy images, or tokens of art, and speculate with them using cryptocurrencies. Everything happened virtually, yet these digital marketplaces were modeled on traditional art venues, with galleries (called gateways) and even a Museum of Crypto Art. Gradually in-person Crypto Art exhibitions started to pop up, where you see images of art projected on the wall. Right now you can visit “Verse: the Art of the Future: an NFT Exhibit” in San Francisco. You put on a headset and holograms of art appear.
Yet real art has made a comeback. People suffering from the sensory deprivation of life on screens long for connection. We want real experiences instead of simulated ones, and there’s nothing like art to satisfy that hunger. The recent Frieze Art Fair in Los Angeles (an actual, in-person event) showed galleries full of fiber art, full of materiality, full of life.
The art world has always loved the new new thing, and now it seems that art itself is the new new thing, suddenly back in our lives.
Mary Edwards, Ph.D
Career & Life Coach for Artists
“Left Brain Skills for Right Brained People”
As an artist coach, I bring a unique combination of business knowledge, art world experience, and professional coaching skill to my practice.