It has never been more important to understand how your audience searches for your art. Many years ago I discovered that creative people were searching for “life coaching“ because they didn’t know that there were career coaches for artists. When I changed my website to include “career & life coaching” for artists, my business expanded quickly.
Try this test. Think about your ideal customer (who doesn’t know your name), and search as they would for your kind of art. Use search terms that describe your category, such as “Wyoming landscape art” or “botanical prints.” Look at the first few pages of the google listings to see where your website appears.
Don’t be surprised if you are invisible. This usually means that you need to have better SEO (search engine optimization) built into your website. First, create links to organizations you belong to. For example, if you are a portrait artist, include a link to the Portrait Society of America; if you are a landscape painter, link to Oil Painters of America. If you sell on Etsy, be sure to provide a link to your Etsy site. These links to larger organizations will make you more visible.
You’ll also want to include appropriate key words and phrases into the language you use to describe yourself and your work. If you are trying to sell those botanical prints, you might say that you have “affordable botanical prints for sale.” That’s what someone might search for. If you need help discovering how people are searching for art now, you can use one of the free keyword research tools, such as SEMRush.
These are just first steps. Talk to your technical support person about how to build search terms into the overall structure of your site.
Mary Edwards, Ph.D
Career & Life Coach for Artists
“Left Brain Skills for Right Brained People”
As an artist coach, I bring a unique combination of business knowledge, art world experience, and professional coaching skill to my practice.