In 2006 Daniel Pink predicted that the future would belong to creative people, especially those who were able to combine the two hemispheres of the brain into “a whole new mind.” While he did not anticipate our current crisis, he understood that artists could lead us through times of great uncertainty.
No one knows where the art world is headed right now, so it is time to create a new one. Artists are in the best position to do this because they are able to form images in the mind of what doesn’t yet exist. When you imagine a work of art, you find new relationships among familiar things. You make a collage out of antique wallpaper found in thrift shops; you photoshop images from many places into a new landscape; you sculpt the human body in the form of a vessel. These visual metaphors help you imagine and then create something new.
An artist’s mind is intuitive rather than logical, synthetic rather than analytical. You experiment with materials and process just because they interest you. You don’t need to know the end result because you enjoy the process of discovery. You are not tied to what has gone before because you can visualize an alternative reality.
What would happen if artists used these right brained strengths to build an art world that supported and sustained creative people? An art world that served the needs of artists and art lovers, collectors and critics, that welcomed the participation of broad and diverse audiences? What would this new reality look and feel like?
Start small. Think about your own art practice and then about your local and regional art community. What could be different? What would be better? How do we begin?
Mary Edwards, Ph.D
Career & Life Coach for Artists
“Left Brain Skills for Right Brained People”
As an artist coach, I bring a unique combination of business knowledge, art world experience, and professional coaching skill to my practice.