• How Artists Learn to Write

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    When you write about your art you leave the world of images and enter the world of words.  Going from the visual to the verbal plane is a profound shift in perspective.   

    When you try to write about your art, something happens.  You procrastinate because it feels awkward. You fear that words will destroy the fragile integrity of your work, or reduce it to something less than it is.

    Try to remember that making art and writing about it are profoundly different ways of communicating what you know.  One does not replace or destroy the other. When you write well about your art, you open a door to all the people who live in the world of words. 

    Writing, like art-making, is a creative process that you can learn.  The process develops in stages, where one stage leads to the next.    
    1. Create good conditions for writing
    2. Discover what you want to say
    3. Write a messy first draft
    4. Revise, edit, and polish

    Create good conditions
    Pay special attention to your setting, materials and process.  Find an appealing place to write. It might be a corner in your apartment or a table at your favorite café.  Choose a place that you like to be.   

    Then think about writing materials.  If your brain shuts down when your fingers hit the keyboard, consider using an old-fashioned pen and notebook or a stick of charcoal and a sketchbook.  These implements create a physical connection between your hand and your brain.

    Make your writing process portable.  Even if you start at a keyboard, always have writing materials with you.  

    Discover what you want to say
    To begin, don’t stare at a blank screen or empty notebook.  Look at your art. First, look through your bodies of work. Review images as well as actual works, and think about what they have in common.  Write down a few words or phrases that capture your intentions.      

    Then pay attention to individual works of art.  Choose one or two of your favorites, and notice the details.  How do they convey meaning? You might note your use of color or composition or choice of materials.  Again, write down a few details that are worth noting.

    Create that messy first draft
    Your goal is to write a page or less about your art.  Think of it as a new artist statement, written in the first person.  Your page will be messy and long because you won’t find the right words until you write down a lot of almost-right ones.  

    Work for an hour or so, and then stop.  Put your writing aside. Take a walk or do something else that keeps you in motion.  Your brain will keep working, searching for better words. This is why you have a mobile writing process, so you can easily keep track of new thoughts as they occur. 

    Revise, edit, and polish
    When you have a first draft that makes sense to you, print it.  Your words look different on the screen vs. the printed page. Revise again.  Editing at this stage is a pruning process, where you cut off the dead parts to help the living plant grow.  

    Now you can ask for feedback from friends and professionals.  Ask them to tell you if your ideas are clear, or if there are awkward or confusing places.  Incorporate useful suggestions.  

    You learn to write by writing, just as you learn to play the violin by playing it.  Honor the stages of this creative process, and you’ll gradually become a better writer.  

    * Please note:  I recently published a longer version of this article in the October 2019 Newsletter for www.callforentries.com.  This is a well-curated national site which lists open calls for artists and photographers.  Please take a look, artists can join for free!

    ​~ Mary

    Mary Edwards, Ph.D
    Career & Life Coach for Artists
    “Left Brain Skills for Right Brained People”
    Instagram: coachingforartists.maryedwards
  • Drawing on the Right Side of the Brain

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    Drawing on the Right Side of the Brain, Betty Edwards’ classic book, has sold almost three million copies and  is essential reading for artists and other creative people. She teaches us that in order to learn how to draw, first we have to learn how to see. This requires a radical shift in perspective, as we let go of the “left brain” world of words and thoughts and numbers, and shift to a purely visual plane.

    The book is a powerful reminder that our brains operate in different modes that we use for different purposes.     

    Living in a purely visual world comes naturally to artists. You get uncomfortable when you have to come back to the world of words. When you need to talk and write about your art or do other career tasks, you are making a profound shift. Pay attention to this transition.

    If you’ve spent the whole morning in the studio, happily making art, don’t get on the computer right away, even if you just plan to do a simple task. Take a walk, read a book, listen to music, play with the dog. Give your brain the time it needs to make a transition to a different way of operating.

    Then spend an hour or two doing all those left brain tasks. Answer emails, update your website, enter that juried show, draft the proposal. All of these activities use the same part of your brain, so it will be easier to do them together.

    When you’re done, take another break before you re-enter your creative space. ​

    Mary

    Mary Edwards, Ph.D
    Career & Life Coach for Artists
    “Left Brain Skills for Right Brained People”
    Instagram: coachingforartists.maryedwards
  • Pricing Your Art

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    How do you price your work, especially at the beginning of your career? Artists often look for a shortcut, a simple way to figure out pricing, like adding up the cost of materials or charging so much per square inch or counting the number of hours it took to create the work.

    These methods don’t work because they ignore how the art marketplace operates. It is not just your time, but your talent and experience. Think about it. A 36” by 24” oil painting might sell for $500 or $5000 or five million dollars. Your name and reputation determine your prices.

    In order to establish your first prices, you need to do research. Visit local galleries and art centers who show emerging artists. Find a juried group show that includes work in your medium, like traditional landscape painting or abstract art or ceramics. Choose artists whose work you admire, and note their prices. Later on you can check the websites of these artists to evaluate their background. Are their prices justified by a solid record of accomplishments? 

    Now look at the wider art world. You can do most of your research online. Both UGallery and Zatista are juried sites that offer original art for sale. Again, find artists in your own category whose work you admire, and note their prices. You can also look at large retailers, like Crate & Barrel, who sell both prints and original art online (see “wall décor”). Compare the artists’ resumes with your own.

    If you are a maker of handmade goods, you can do research in the same way. Take a look at the range of prices on Etsy. Find items that are similar to your own in terms of quality of materials, originality, and skill, and see what they cost. Does your jewelry fit at the low end, in the middle, or in the higher “one-of-a-kind” market? 

    When you are ready to establish your own prices, start with your largest and most complex work. Based on your research and your own selling history, what would a fair price be? Imagine yourself walking away with a check in that amount. Are you smiling or puzzled? Do you think you’ve received fair compensation for your effort?  

    Then price medium-sized and smaller works accordingly. You might want to provide a range within each category, so that you can adjust prices for works that are more or less complex.  

    ​Your goal is to establish prices that are credible in the current art marketplace. The next time a buyer asks “how much is that?” you will have a confident reply because you know the value of your work.​

    Mary

    Mary Edwards, Ph.D
    Career & Life Coach for Artists
    “Left Brain Skills for Right Brained People”
    Instagram: coachingforartists.maryedwards
  • Your Art Career is a Jigsaw Puzzle

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    Your art career might seem like a pile of unrelated puzzle pieces. You are trying to do a lot of different things: make a plan, be strategic, use social media to become visible, develop a coherent body of work. But when will the whole picture become clear?  

    Entrepreneurs face the same challenge, and you can learn from their experience.

    Artists and entrepreneurs have a lot in common. You both struggle to make an idea happen. Entrepreneurs have to identify potential customers, just as you need to find your audience.  You both need to present your work in a clear and compelling way. 

    Successful entrepreneurs have an attitude that can be inspiring to artists. They approach their work with an open mind and a spirit of experimentation. They take risks, they invest in themselves, they get advice from experts, and most of all, they learn from their failures.   Biographies of entrepreneurs always tell stories of their early efforts: an idea that proved impractical, an experiment that didn’t work hundreds of times before it succeeded.

    Artists embrace this spirit when they are making art, but somehow forget to apply the same attitude to their art career. You try something once, and if it doesn’t work you give up and blame yourself for your failure. 

    Entrepreneurs teach us to embrace two ways of being in the world. First, you organize and plan. You set goals and measure your progress.  You ask for advice and follow it. These activities start to fill in the outlines of your jigsaw puzzle. They help you see the larger picture of what is possible. 

    And then you let go, and open yourself up to the random gifts of the universe. Again and again entrepreneurs tell us about the opportunity “that came out of nowhere,” the accidental meeting with an investor, the sudden insight about a new approach. These seemingly random happenings are the result of all the hard work that went before.

    Think of your art career as a jigsaw puzzle, where your job is to put enough pieces in place so that the outline of the whole picture begins to take shape. That’s when the magic happens.

    Mary

    Mary Edwards, Ph.D
    Career & Life Coach for Artists
    “Left Brain Skills for Right Brained People”
    Instagram: coachingforartists.maryedwards
  • A Picture is Worth a Thousand Words

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    In my last post we saw that artists often face a dilemma. Your creative process is one way of perceiving the world, while managing a career requires a whole different set of skills. When you are making art and then trying to promote it, you go back and forth, again and again, using opposite parts of your brain. No wonder you get exhausted and discouraged! 
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    ​So what can you do? You can use your strengths as an artist to transform “left brain” career skills into artist-friendly tools and techniques.

    Here’s an example of how this works. An abstract painter was trying to grow her business. As a mid-career artist she had already been successful in finding gallery representation, and was also using a number of other strategies to sell her work. Her bookkeeper kept track of her sales, providing monthly reports on Excel spreadsheets. This information, so vitally important to her business, was presented in a detailed, logical, sequential, linear format. When she looked at the documents they didn’t mean anything to her, so she kept forgetting them. 
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    Huh??

    When this data was transformed into an artist-friendly format, the artist suddenly realized what those excel spreadsheets were trying to tell her.
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    She immediately understood how to grow her business.  “The famous gallery isn’t really doing much for me! I’ll talk to Joyce (gallery director) to see what’s happening there. Maybe another mid-level gallery would be  better for me.” Later on she noticed: “My studio sales are a larger part of my business than I thought! I’ll schedule more regular events in the studio.” Her pie chart was a visual shorthand that communicated directly to her artist brain.  

    ​In another example, an emerging artist went to a workshop and developed a business plan for her art career. She spent a lot of time and energy on the plan, and was very excited about it. She then kept it hidden away in a file on her computer. Months later she was surprised and disappointed that nothing was happening, and blamed herself for being lazy.

    The artist’s good ideas disappeared because they were no longer real to her. She needed to figure out how to translate her plan into an artist-friendly format so that she could see it, touch it, and feel it. She constructed a topographical map out of papier-mâché, showing the sequence of steps she wanted to take.
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    She included a small maquette of an urban gallery space, since that was one of her goals, plus a tiny version of her art placed in a sculpture garden. By creating a version of her plan that she could see and touch and feel, the artist brought her business plan back to life. She then was able to make it happen. 

    If these suggestions seem a little odd, remember that you are simply replicating what you do as an artist, as a maker. When you make art you give form to an idea or a feeling. You capture an impression in clay or on canvas, or in a photograph.

    You can use this same ability to learn the career skills that will help grow your practice.

    Mary

    Mary Edwards, Ph.D
    Career & Life Coach for Artists
    “Left Brain Skills for Right Brained People”
    Instagram: coachingforartists.maryedwards
  • How Your Artist Brain Works

    How Your Artist Brain Works
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    A sculptor is working in his studio, completing a large scale piece of public art. He gets so lost in the process that he forgets the 5:00 p.m. deadline to enter this work in a national juried competition.
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    An abstract painter is at home at her desk, checking off items on her family’s to-do-list: make a dentist appointment for her son, pick up the dry cleaning, balance the checkbook. She wonders why she has no energy to go into her studio and paint.
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    A fashion designer is sketching in her notebook, pleased at the look of the new dress she has created. She can envision her model walking down the runway at New York Fashion Week. But when the designer sits down at her sewing machine, she has difficulty following the detailed instructions about how to get a zipper to lie flat on the delicate fabric.
    What is going on here? Why does the sculptor forget his most important goal? Why does the painter get stuck in routine tasks, when all she really cares about is making art? Why is it easy for the fashion designer to imagine her creation walking down the runway, but difficult for her to execute the details of the design? Are any of these dilemmas familiar to you? Do you recognize your own struggles as an artist?

    If you do, you may realize that the source of these dilemmas is not “out there” in the challenging demands of the art world, but right inside your brain.

    Think about your own experience as an artist. When making art you are using right brain skills and processes. You are visual, intuitive, spontaneous, and you may stay in that mode for hours or even days at a time. You experience the world in a holistic way; your imagination runs freely as you make something new. This is how the creative process works while you are making art. But when you are working on your career, suddenly all of the demands are for a different kind of thinking. You must pay attention to deadlines, follow detailed instructions for entering your work in exhibitions, develop and follow a business plan to get where you want to go. You have to become skilled at talking about your work to collectors and the public. You need to write about your work so that others can understand it. Unfortunately, all of these critical career skills are housed in the left side of your brain.

    Do not despair. My work with artists has revealed a simple and elegant answer to this dilemma. When you translate left brain concepts into visual images or spatial objects, your right brain understands what they mean. You are then able to see how such ideas apply to your own career. You are able to use your strengths as an artist to learn skills that seem foreign to you. 

    In my next blog post I will show you how this process works! 

    Mary

    Mary Edwards, Ph.D
    Career & Life Coach for Artists
    “Left Brain Skills for Right Brained People” ​​
    Instagram: coachingforartists.maryedwards