An Independent Artist
Keith Haring, Untitled (Flag), 1988
This week we celebrate our national independence day, in the midst of a divided country. Keith Haring’s 1988 image seems to capture our crazy reality. Since I have no wisdom on political matters, let’s consider what it means for an artist to be independent.
For some artists independence means making art while ignoring the marketplace, and finding other sources of income. If this strategy is satisfying to you, that is enough for now. For other artists independence means staying outside the increasingly troubled gallery system. You sell your art through personal channels, including a website and social media presence.
If this is your approach, you might also consider art fairs designed for independent artists. Take a look at The Other Art Fair, which happens in Los Angeles, Dallas, and Brooklyn, and in various international locations. Another similar option is Superfine, now offered in San Francisco, New York, and Washington, D.C. Both fairs are juried venues modeled on the traditional art fair, but with a twist: artists present their own work directly, rather than through galleries.
Think carefully before choosing this route, since independent art fairs cost money and time, and you need to be comfortable selling your work directly to the public. Read the reviews from artists who have done well (or poorly) at such fairs, and ideally attend as a visitor before you commit. Be sure to check out the quality of the art.
But real independence might also mean staying focused on your art practice, day after day, developing your skill and believing in your vision, no matter how quickly or slowly you are able to make your dreams come true.
How do you want to define your independence as an artist?
For some artists independence means making art while ignoring the marketplace, and finding other sources of income. If this strategy is satisfying to you, that is enough for now. For other artists independence means staying outside the increasingly troubled gallery system. You sell your art through personal channels, including a website and social media presence.
If this is your approach, you might also consider art fairs designed for independent artists. Take a look at The Other Art Fair, which happens in Los Angeles, Dallas, and Brooklyn, and in various international locations. Another similar option is Superfine, now offered in San Francisco, New York, and Washington, D.C. Both fairs are juried venues modeled on the traditional art fair, but with a twist: artists present their own work directly, rather than through galleries.
Think carefully before choosing this route, since independent art fairs cost money and time, and you need to be comfortable selling your work directly to the public. Read the reviews from artists who have done well (or poorly) at such fairs, and ideally attend as a visitor before you commit. Be sure to check out the quality of the art.
But real independence might also mean staying focused on your art practice, day after day, developing your skill and believing in your vision, no matter how quickly or slowly you are able to make your dreams come true.
How do you want to define your independence as an artist?