Coaching for Artists and Arts Organizations in Marin County by Career and Business Coach Mary Edwards Career and Business Coaching for Artists and Arts Organizations in Marin County by Mary Edwards


Recent Articles

How Art Careers Happen

How Art Careers Happen
2018 October/November issue of
Professional Artist Magazine.

Land Your First Museum Show

Land Your First Museum Show
2017 December/January issue of
Professional Artist Magazine.

The Business of Art

Left Brain Skills for Right-Brained People
2016 June/July issue of
Professional Artist Magazine

Call For Entries

Call For Entries
Writing About Your Art
Art Talk
Ten Keys to Success for Fine Art Photographers


Nonprofit Organizations

Here is a short list of nonprofit organizations that help you find resources and stay connected to local and national arts initiatives.

Americans for the Arts (

AFTA is a national advocacy organization which offers services and programs, including a  Job Bank where you can search for available jobs in the arts.  The National Arts Marketing Project, a program of AFTA, now has its own website,

California Arts Council (

CAC is a government agency whose mission is to advance California through the arts and creativity.  It encourages widespread public participation in the arts.  The "opportunities" section lists jobs in the arts in California as well as calls for artists for juried competitions and public art projects.

Center for Cultural Innovation (

CCI  is based in Los Angeles, with an office in San Francisco.  It was launched in 2001 to promote knowledge sharing, networking, and financial independence for artists and creative entrepreneurs.  CCI  provides business training for artists and has published an excellent handbook,  Business of Art (see books).

National Endowment for the Arts (

NEA is a federal agency and the largest funder of the arts in the U.S.  Their website describes national initiatives in a wide range of artistic fields.  There is also a useful listing of state and regional arts organizations.

New York Foundation for the Arts (

While their job listings focus primarily on the East Coast, NYFA is national in scope.They provide the most comprehensive and up-to-date listings of awards, services, and publications for artists.  Click on NYFA Source to get a list of  funders for arts projects.


Here are a few of the books that I recommend.

Austin Kleon, Steal Like an Artist (2013) and Show Your Work (2014) (Workman Press)

Austin Kleon, Steal Like an Artist (2013) and Show Your Work (2014) (Workman Press)

These two contemporary books present basic career principles summarized for the digital age. Kleon has a great sense of humor and includes funny pictures, graphic illustrations, charts and quotes and cartoons that make his ideas accessible. He provides stimulation, encouragement, and validation, especially for artists who are just starting out.


Daniel Grant, The Business of Art, Fifth Edition (Allworth Press, 2014)

Daniel Grant, The Business of Art, Fifth Edition (Allworth Press, 2014)

This book is a well-researched compendium of information. It is full of useful knowledge, organized in chapters such as “Exhibiting and Selling Art,” “Artists and the Law,” etc. In his Fifth Edition Grant has updated his advice to address the many changes in the art market.


Tad Crawford, Legal Guide for the Visual Artist, Fifth Edition (Allworth Press, 2010)

Tad Crawford, Legal Guide for the Visual Artist, Fifth Edition (Allworth Press, 2010)

Crawford is the go-to expert on all legal matters that affect visual artists. He explains both the changing nature of the legal landscape and the impact of the laws on artists. Chapters address copyright and contracts, taxes, studio leases, sales by galleries and agents. Use this book when you need to understand the laws that affect you.


Jackie Battenfield, The Artist's Guide, How to Make a Living Doing What You Love (Da Capo Press, 2009)

The Artists Guide by Jackie Battenfield

This thoughtful resource book offers practical advice based on years of real experience. Smart and well written, humorous, and detailed enough to be useful.


Heather Bhandari and Jonathan Melber, Art/Work (Free Press, 2009)

Art/Work by Heather Bhandari and Jonathan Melber

Up-to-date and good on the technical stuff. Has helpful chapters on websites, business cards, how to find residencies and grants, sample invoices and sample gallery representation agreements.


Richard Nelson Bolles, What Color is Your Parachute? (Ten Speed Press, 2009)

This classic is still an excellent resource for job hunters and career-changers, with up-to-date advice on how to approach the process of looking for work.  The 2009 edition begins with chapters on "finding a job, even in hard times."


Julia Cameron, The Artist's Way, A Spiritual Path to Higher Creativity (Putnam Publishing Group, 1992)

This is Cameron's most thoughtful  book, full of ideas for artists trying to recover their spirit and purpose.  At the end of each chapter there are suggested exercises that actually work.


Jack Canfield, The Success Principles  (Harper/Collins, 2007)

This book is a real treasure in a field dominated by "self-help" books that don't  help.  Canfield offers intelligent, practical  advice organized into principles that can be used by artists and creative entrepreneurs trying to develop their careers.


Robert Henri, The Art Spirit  (Basic Books, 2007)

In this beautifully written book, American painter and teacher Robert Henri describes what happens when "the artist is alive in any person."  His deep understanding of the artistic process is a revelation for artists and art lovers.  Originally published in 1923.


Daniel H. Pink,  A Whole New Mind (Penguin Books, Ltd., 2006)

An excellent resource for understanding  the differences between the left and right hemispheres of the brain.  Even better, Pink believes that the future belongs to creative people, especially those who are able to integrate the two hemispheres into "a whole new mind."


Sally Warner, Making Room for Making Art (A Thoughtful and Practical Guide to Bringing the Pleasure of Artistic Expression Back Into Your Life) (Chicago Review Press, 1994)

Warner offers hope and help for artists who feel stalled and want to rekindle their passion for making art. Chapters on "Strengthening Your Creative Resolve" and "Recognizing Yourself as an Artist" speak to creative people in every field.


Judith Luther Wilder, Editor,  Business of Art, An Artist's Guide to Profitable Self-Employment (Center for Cultural Innovation, 2008)

The Business of Art

Includes chapters on marketing and self-promotion, business and financial planning, legal issues for artists.  The appendix provides an up-to-date list of websites, organizations, books, articles, and other resources.


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